The story is really centred around something called UHMWPE, which is the unbranded name of Dyneema® or Spectra®. It stands for Ultra High Molecular Weight Polyethylene, and that is the source of the name, Ultra. UHMWPE fibres are the lightest and strongest fibres commercially available, with a tensile strength 15x stronger than steel – so wow, Ultra by nature.
And its nice too! The Challenge Ultra range is made entirely from recycled plastics drawn from post-consumer waste, and laminated with eco-friendly adhesives. Wow, Ultra!